First Light Foods

Attempting a world-first, Havelock North's Jason Ross was told "it couldn't be done" but he persevered anyway. He is now the co-founder of First Light Foods, a Hawke's Bay based premium grass-fed wagyu and venison company that he started with two friends in 2003. 

“As cheesy as it sounds,” begins Jason Ross, wagyu man, meat fan and passionate producer, “what we do every day is actually for the betterment of the planet.” 

It’s what doesn’t go into First Light’s range of three new sausages that makes them so delicious. And, crucially, good for you.